Page 26 - PET worldwide issue 04/2022

Distribution

All-Home opened a pilot
store south of Metro Manila.

Using synergy effects

Philippine home improvement chain All-Home has expanded
into pet supplies retailing to capitalise on the natural synergy
between home building and maintenance and animal com-
panionship.

All-Home announced in a state- natural home in the full-line offer- A key assortment
ment, posted on the Philippine ing of All-Home, and figure heav- Speaking about the product se-
Stock Exchange, that it had ily in current revenue splits in the lection of Pet-Buddy, the com-
started operations for Pet-Buddy, chain’s DIY Lifestyle category,” pany’s vice-chairman Camille
its pet care brand which oper- the company said. It added: “The Villar noted that Filipinos attach
ates as a premium pet supplies All-Home value offering carries importance to sourcing the right
Jennee Grace shop, grooming centre and day an elevated customer experience, products and services for their
U Rubrico care facility for animal compan- and this approach is extended in pets, which are considered fam-
ions. It added that this came af- its Pet-Buddy concept.” The com- ily members. “Our customers
ter pet adoption rose in the coun- pany opened a pilot store south of display a sense of care and re-
Jennee Grace U Rubrico is a
researcher, journalist and edi- try at the onset of the pandemic, Metro Manila last year. Four more sponsibility for their pets, and by
tor. When she is not travelling which restricted the populace to outlets, all on the outskirts of the leveraging our own expertise in
for work, she lives in Brunei their residences for a period of capital, were scheduled to open providing elevated experiences
with her husband and cats.
two years. “Pet supplies find a this year. to our customers, we are confi-

26 PET worldwide 4|2022

_PWW2022-04_Buch.indb 26 22.09.2022 11:17:28