Page 10 - PET worldwide issue 04/2021

News

Chewy celebrates Pet food crisis in Australia
10-year anniversary In early July, it was reported in Territory was the cause of the

Australia that at least ten dogs dogs’ deaths. Authorities in the
The leading US online retailer all the loyal pet parents and the
Chewy announced a customer thousands of Chewy team mem- had died after eating raw ground state of Victoria reported that
and community-focused celebra- bers who are essential contribu- beef from the manufacturer Maffra horsemeat had emerged as
Knackery. Another 50 dogs were the focus of the investigation.
tion to commemorate the compa- tors to this 10-year milestone,” the
admitted to veterinary hospitals, They identified indospicine as
ny’s 10-year Anniversary. To mark company stated.
this occasion, Chewy unveiled the Extending gratitude to the according to newspaper reports. the toxin that killed the dogs. It
Ultimate Pet Portrait, two large- broader pet community, Chewy Maffra Knackery also trades as comes from a tropical and sub-
scale murals in its hometown will also donate 1 mio dollars’ Backmans Meats and Backmans tropical native plant of the genus
markets of Boston and South worth of products through Greyhound Supplies and operates Indigofera, found mainly in north-
a business in Seaford, south-east ern Australia. The Maffra District
Florida. “It’s a public tribute to Greater Good Charities’ Rescue
Bank programme to pet shelters, of Melbourne. Knackery announced it had pro-
food banks, and other animal Maffra Knackery only volun- cessed horses from the North-
welfare organisations in need tarily recalled the raw mince on ern Territory. A spokeswoman
across the United States. 20 July, more than three weeks for the company said the poison
after the first deaths were re- had never been tested because
“We are proud to place customers ported. Earlier, the Department they were not aware of it.
at the forefront of our 10-year of Agriculture in the Australian In Australia, there have been
celebration and to pay tribute state of Victoria had urged pet calls for greater regulation of the
to them with the Ultimate Pet
Portrait,” said Chewy CEO Sumit owners to stop feeding their pets animal feed industry. Apparently,
Singh. raw meat from the Gippsland re- even the statutory meat regula-
gion. An investigation was un- tor Primesafe could not initially
New Fressnapf XXL in Krefeld derway to determine whether force the manufacturer to recall
horsemeat from the Northern the products.
On 2 August, Europe’s leading pet re- around 1 500 m² is intended to set
tailer Fressnapf opened its new XXL new standards in the pet sector
store in Krefeld. The retail group and launch highly individual Cargill invests in Animal Biome
describes it as an “ultra-modern product and service worlds. The
destination store and pilot store Fressnapf Group also wishes to The US-based retail company Car- ples from 10 000 individual pets.
for Europe”. The completely rede- show its commitment to the com- gill has announced that it is in- It has thus developed a reference
signed store on a retail area of pany’s base in Krefeld. vesting in the company Animal database for a healthy microbi-
Biome, a start-up in California. “The ome of cats and dogs, facilitat-
aim of investment is to accelerate ing a personalised approach to
product development and accu- restoring the microbiome and
mulate knowledge in the growing creating reference points for fu-
sector of gut health in pets,” states ture product development.
Cargill. Cargill’s advance into the
Animal Biome advances pet field of gut health and immune
health by research into the gut resistance commenced in 2017
and oral microbiome, creating with the acquisition of Diamond
a new category in the growing V, a leading pet health company,
market for pet food, food supple- and its investment in Delacon, a
ments and veterinary care. The pioneer in phytogenic health so-
company has a database con- lutions.
taining over 12 500 DNA sam-
The newly designed XXL store is a pilot store of the Fressnapf Group
for the whole of Europe.
10 PET worldwide 4|2021

PWW2021-04_Buch.indb 10 21.09.2021 15:29:41