Page 15 - PET worldwide issue 04/2021

groomer has even been created manufacturers have an oppor-
and has become a future career tunity to open up new markets
in the pet supplies sector. Since and reach new customer groups
2010 it has been officially listed by offering products such as
as one of the new professions of creams, shampoo, spray, etc.
the Chinese Ministry for Human
Resources and Social Security. Change in the retail
The term “pet grooming” refers landscape
to the use of beauty products, Thousands of pet shops are
trimming techniques and colour- currently opening every year in
ants to conceal physical flaws China. People are predicting ex-
and enhance the beauty of pets, tensive restructuring of the Chi-
so that pets and their owners feel nese pet supplies sector, how-
good physically and mentally. As ever, as has been familiar from
the pet sector has developed, pet many other countries. The so- The market for care products is growing substantially and still offers
owners’ demand for pet services called “one-man bands” – those plenty of potential for manufacturers.

The three-year forecast for the The pet care market
market for pet supplies in China (in per cent)
(in bn. Euros) Training
5%
57.2

38.52 Grooming
Care
65%
30%

2020 2023

Source: iResearch Source: iResearch

is greater than before, resulting independent shops that are not in Nanjing. These stores embody
in the rapid emergence of the part of the store chain system – a new type of retailing, including
grooming business. will have to abandon the field in adoption and sale of cats and
The Chinese market for pet the face of huge competition. The dogs, cleaning and care, cat and
grooming is currently still dom- store chains, on the other hand, dog requisites, pet grooming, vet-
inated by basic needs such as with strong brand advantages erinary treatment, the sale of rep-
cleaning. The demand for sham- and departments selling pets, tiles, reptile products and even
poo, for example, thus accounts will survive. The add-on services offering their customers coffee.
for around 95 per cent of the that are offered also constitute iPet Town is not only the biggest
entire Chinese market for pet an important profit model along pet supplies retailer in Shandong
grooming. with the modern shopping expe- province, but also operates the
The market for grooming prod- rience of the customers. country’s first pet breeding facil-
ucts still offers plenty of scope One-stop pet shops are emerg- ity, which was developed jointly
for improvements in the future. ing in China, such as iPet Town by the government and a string
Thanks to growing demand, based in Qingdao and Jack Pet of publicly listed companies. n

PET worldwide 4|2021 15

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