Page 8 - PET worldwide issue 04/2021

News

Central Garden & Pet acquires D&D Anibene expands operations in Asia

The US pet supplies marketer manufactures and sells food for Singapore-based Anibene, a pre- “We looked at leading retail-
Central Garden & Pet has an- birds, small animals and wildlife mium pet supplies distributor of ers in Vietnam to see where we
nounced the acquisition of D&D under the 3D, Wild Delight, Better European products in Asia, is ex- can distribute the brands we
Commodities. The addition will ex- Bird and L’Avian Plus brands. The panding its reach with a foray into work with,” said Matthias Koch.
pand Central’s portfolio in the bird company operates three manu- the Philippines and Vietnam. The He noted that the country of 100
feed category and further deepen facturing plants in Stephen and two-year-old company is already million people has a fragmented
the company’s relationship with Argyle, Minnesota and Greeley, in Singapore, Malaysia, Australia, market, with the top chain having
major retailers. The transaction Colorado. It sells to large retailers, New Zealand and Japan. fewer than 30 outlets. In the Philip-
was completed on 30 June. Es- farm and feed, garden centres and Speaking at the PreConnect pines, which has a population of
tablished in 1987, D&D develops, online. 2 by Pet Fair SEA virtual con- 110 mio, Anibene has partnered
ference, Anibene founder and with Bow & Wow, an all-natural
managing director Matthias pet store chain with seven mall-
Tractive expanding to the USA Koch said the company aims to based branches mostly in the capi-
sell over ten European brands, tal region. “We are currently also
Tractive, the leading European USA to become its biggest single including house brand Dr.K, to looking for further partnerships in
supplier of GPS trackers for dogs market in the near future.
these Southeast Asian markets. Asia,” an official said.
and cats, obtained growth fi- Chris Cavanagh, general
nancing of 35 mio from American partner of Guidepost, and An-
lead investor Guidepost Growth drew Wait, former managing Pet Network International
director of Ancestry and Lynda.
Advertisement changes owner
com, will join the board of di-
rectors at Tractive. Attila Ba- The Rohatyn Group (TRG), a US- of pet store chains in Southeast
.de
.de
... natural healthy! logh, former chairman and CEO based, globally active asset man- Europe with locations in Croatia
of Partner in Pet Food (PPF), is
agement company, and A&M Cap-
(Pet Centar), Romania (Animax
also involved in the investment ital Europe (AMCE), a private eq- and Maxi Pet), Slovenia (Mr. Pet),
Equity at the end of May. The com- initiative. uity firm based in London, have Serbia (Pet Centar) and Bulgaria
pany aims to use the money to With the new financing, Trac- announced that they have finally (Maxi Pet). Terms of the transac-
consolidate its existing market tive intends to invest strongly in reached agreement on the sale of tion, which will probably be com-
leadership in Europe and to de- customer acquisition and prod- Pet Network International to AMCE. pleted in the third quarter, were
velop and open up further mar- uct development. Andrew Blei- Pet Network International is not released.
kets for its pet locating device, fo- man is joining Tractive as ex- regarded as a leading coalition
cusing in particular on expansion ecutive vice-president for North
to the USA. Tractive expects the America, while Martin Theissen,
former marketing manager at
Trivago, will shortly take up the
post of vice-president of market-
ing.
Tractive will also invest in strength-
ening its market position in Europe
further. This will include new of-
fices for over 250 staff. These are
currently being built close to the
current company headquarters
in Pasching.

Michael Hurnaus is CEO of Tractive. Pet Centar in Croatia is part of Pet Network International.

8 PET worldwide 4|2021

PWW2021-04_Buch.indb 8 21.09.2021 15:29:40