Page 60 - PET worldwide issue 01/2023
P. 60

PRODUCTS
                  OF THE YEAR
                  2022 I 2023




              Advertisements  Save the world and                    SuperLead – world’s best

                your dog’s teeth
                                                                    Whether  strolling  through
                                                                                             both you and your dog. So com-
                                                                    busy markets or running forest   strap make outings a breeze for
                With the new
                                                                    trails, the innovative Super-  fortable and easy to use, you’ll
                Green Petfood
                Denties, dog ow-                                    Lead adapts to suit every life-  wonder how you ever lived with-
                ners can pro-                                       style. Smooth on-the-go length   out it. No fuss, no stress, just a
                                                                      changes,  one-click  tethering   better experience.
                tect not only our
                                                                    and the fully adjustable waist   www.reddingo.com
                planet, but also
                the teeth of their
                four-legged fri-
                ends. The Den-
                ties are availa-
                ble in two varie-
                ties: InsectDog Denties with   to cellulose and a star-sha-
                insects as a protein source   ped structure, they are ideal
                and VeggieDog Denties with   for supporting daily dental hy-
                a vegan recipe. The innovative   giene.
                ingredients make the products   www.green-petfood.com
                more sustainable than conven-
                tional chew products. Thanks



                Planet Pet Society


                Europe‘s leading manufactu-  ship brands, Planet Pet Soci-                       The concept of global re-
                rer of ultra-premium pet food is   ety. This recently introduced                 sponsibility is another
                launching one of VAFO‘s flag-  premium brand is distributed                      factor that features large,
                                          by Musti ja Mirri. The main mis-                       as the brand has been a
                                          sion of this brand is to reduce                        proud participant in the
                                          waste with second-chance in-                           “1% for the Planet” pro-
                                          gredients and the efficient use                        gramme for several years.
                                          of available resources. Planet                         Planet Pet Society provi-
                                          Pet Society introduces a revo-                         des a solution for those
                                          lutionary concept of sustain-                          who wish to provide their
                                          able pet food and treats to the                        pets with super-premium
                                          market.                                                food and at the same
                                           First and foremost, this                              time desire a less waste-
                                          brand can be proud of its                              ful world.
                                          pronounced use of se-                                         www.vafo.com
                                          cond-chance ingredients. The
                                          brand is also distinguished by   packaging. In terms of sustaina-
                                          its climate-neutral footprint and   bility, it ranks among the market
                                          exclusive use of fully recyclable   leaders in the pet food industry.






             60                                                                                       PET worldwide 1|2023



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