Page 19 - PET worldwide issue 01/2023

rise in wheat prices of 62 per cent In addition, heatwaves and tor- “DIVERSIFIED UNIT PRICE INCREASES
in the EU and 32 per cent glob- rential rain caused yields to fall COULD BENEFIT PET PRODUCT RETAILERS”
ally seen in the period from July substantially. Tommaso Cappato
2021 to July 2022. A very similar
trend was observed with regard to What about the
meat over the same period, with pet sector? confidence in him were the new
Euromonitor analysts determining Cappato assumed that the trend generations of pet owners who
an increase of 60 per cent in the towards premiumisation observed would set store by convenience
EU and 20 per cent worldwide. during the Covid-19 pandemic and additional services. He per-
Added to this are the conse- would not last in a situation that ceived great growth potential
quences of global warming. remained recessive over a longer above all in the trend towards
“The years 2015-2019 were the period. On the contrary, the an- more individual products. One
five warmest years since records alyst believed that the medium example he produced was that
began, while 2010-2019 was price segment would be rein- of British manufacturer Scum-
the warmest decade since re- vigorated and customers would bles, which had launched Nib-
cords began,” emphasised Cap- focus more closely on price pro- bles, a brand of calming dog
pato. He pointed out here that motion campaigns. “Diversified treats. These contain camomile,
climate change will change the unit price increases could benefit balm and elm to soothe the di-
global food supply. Up to 2020, pet product retailers,” said Cap- gestion and provide physical
the Food Policy Research Insti- pato. It was expected that super- support for gut health. “The in-
tute forecast a decline of 24 per markets would experience a de- gredients derive from sustaina-
cent in the volume of corn, three cline in sales compared with spe- ble cultivation and the packaging
per cent for wheat, eleven per ciality retailers such as pet stores is biodegradable. The innovation
cent for rice and nine per cent and pet supermarkets. in the treats is based on sustain-
for potatoes. In 2022, low wa- In the long term, the analyst ability and functionality,” added
ter levels were already resulting expected the pet segment to Cappato, praising the company’s
in drought conditions in Europe. continue growing. What inspired level of commitment. n

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