Page 14 - PET worldwide issue 04/2022

News

Awards for Eheim
Personnel
Animal Distribution Magazine, a In surveys organised by the
French trade magazine, recog- magazine, marketing experts
nises various brands and prod- and buyers among others rate
ucts in the pet sector on an annual products and brands in differ-
basis. In the aquatics segment, ent categories. The criteria for
the German aquatics company assessment are practicality, ef-
Eheim has now been recognised ficiency, user-friendliness, han-
as “Best Brand in the Pet Sector dling, ergonomics, safety, de-
in France” and as “Best Aquatics sign, environmental protection,
Brand” with the gold trophy. It innovation, logistics, marketing
The German-based retail group Das Futterhaus has further also took the bronze award in dynamics, sales support etc.
strengthened its personnel. Three new managers started in Sep- the garden pond section.
tember: Sven von Saenger (left on the photo), the new head of
own brands, Inga Kober (centre of the photo), the new head of
marketing, and Dirk Brüggemann (right on the photo), the new
head of franchise management. The exclusive brand business
is to be further expanded and intensified under von Saenger,
who can look back on more than 14 years in the Otto group. His
senior positions in purchasing, controlling and in category man-
agement in particular, have given him many years of experience
in the development of product ranges and own brands.
Kober is taking over the management of marketing. In addition
to traditional retail advertising, her main role in this new position
will be to support the group’s own brands and in particular the
translation of communication to digital media. For the past five
years, Inga Kober was responsible for marketing and online op-
erations at the office supplies retailer Staples. According to Das At the presentation of the Animal Challenge trophies in Paris, Eheim
Futterhaus, in addition to decades of leadership experience, she managing director Ibrahim Mefire Kouotou (right) was also named
brings a broad range of knowledge in brand management, omni- Manager of the Year.
channel marketing, customer loyalty programmes/CRM as well
as digital transformation and e-commerce. She was previously
CEO of a sustainability consultancy and worked for 15 years in Pet requisites still in demand
various positions in national and international consumer goods
marketing at Tchibo and Bahlsen. In American grocery stores, sales 14.6 per cent. This was reported
Brüggemann, the new head of franchise management at Das of dog food and treats have in- by the online magazine Super-
Futterhaus, will specifically oversee the expansion of the fran- market News. It reports that fresh
chise business with a focus on partner management. With more Advertisement and frozen pet food has recorded
than 25 years of management experience in renowned, inter- the biggest percentage growth in
nationally operating franchise companies, he brings with him Your animal and us! the pet category overall. Premiu-
Your animal and us!
A good team - for a lifetime.
A good team - for a lifetime.
extensive knowledge of retail and franchise development. Before misation is driving sales in the
taking up his new position, he worked as operations director at supermarkets despite inflationary
Abento KG, an owner-operated corporate consultancy with its pressure, persistent supply chain
own catering brands. Previous appointments include spells with creased by 12.2 per cent com- problems and the growth of online
4Fingers, General Mills, Häagen-Dazs and McDonalds. pared with last year, while sales of retailing, according to the report.
cat food and treats have risen by

14 PET worldwide 4|2022

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