Page 13 - PET worldwide issue 04/2022

Personnel

To develop and advance the company’s sus- Dog-TV, a 24/7 channel with programmes
tainability strategy on an ongoing basis, Trixie scientifically developed to provide the right
has appointed Begoña Picazo Muñoz as its company for dogs when left alone, has an-
sustainability manager. Her mission at Trixie nounced that Beke Lubeach (photo) has been
is to manage and optimise the company’s appointed CEO with effect from July. Former
carbon footprint and to produce its sustain- CEO and Dog-TV co-founder Gilad Neumann
ability reports in future. She will also coordi- will retain a position as board advisor. Lubeach
nate and organise project groups looking at areas such as pack- has been with the company since 2017. In her previous role as
aging, materials management, waste sorting, digitalisation and chief marketing officer and general manager of Dog-TV, Lubeach
animal welfare. She has previously accumulated experience in the provided leadership and strategy to pivot Dog-TV’s business model
field of sustainability in the packaging sector in her capacity as a from cable/satellite to a direct-to-consumer (DTC) subscription
corporate consultant. model.

At Beaphar, Christoph Hubo The veteran sector expert Alwin Kessler has
has taken over from joined Tonisity as commercial director for Eu-
Joachim Kniest as head of rope. In him, the company has secured the
the German subsidiary in services of someone with an in-depth knowl-
Emmerich am Rhein. He edge of the sector. He has over 32 years’ ex-
has 25 years of experience in the animal health field and has held perience as a trade representative, entrepre-
a variety of managerial positions at Bayer and Elanco. Kniest is neur and external consultant.
retiring after spending 23 years working for Beaphar. He started
out as a national sales manager in 1999, moving to the executive
board in 2003. In his role covering the German and Austrian market Grant F. Reid, Mars chief executive officer, has
he has contributed significantly to the development of the company. written an exclusive piece in the Financial
Times in which he detailed his plans to hand
over the reins as CEO after leading the busi-
The Pet Industry Association of Australia (PIAA) has named a new ness through a period of unprecedented
board of directors following a mass resignation some days ago, growth, impact and transformation.
reports the newsletter of the Australian pet trade magazine Pet Reid – who will remain at Mars until the end
Industry News. Five of the six directors on the board of the Pet of the year – informed the board of his intention to retire from Mars
Industry Association of Australia (PIAA) have resigned, citing “ir- 18 months ago and has been closely involved in his succession
revocable differences with one board member”, according to the plan. Poul Weihrauch (photo), global president of Mars Petcare,
magazine. The new directors, who have been appointed under the succeeded him as CEO in September. Weihrauch has worked in
casual vacancies’ requirements of PIAA’s constitution, include Karen all segments of Mars, having begun his career in Slough, England,
DeBruin of North Shore Pet Resorts. She served on the board previ- in 2000 as European brand leader for Snickers.
ously and will be the interim boarding director. The new grooming
director is Jo Marsden of Get Grooming; retail director (interim) is
Shane Spruce, Pet Quarters; distribution & manufacturing director Fediaf welcomes its new president, Rosa Car-
is Graeme Faulkner, AquaDepot Imports; breeding director is Paul bonell, who is head of veterinary advocacy
in Europe at Nestlé Purina. She will work along-
Frith, Happy Canines. National directors are Paul Talbot, Majestic
Aquariums, and Sandra King, King Insurance Brokers (interim), and side the Fediaf team to guide the European
one national position remains vacant. Anthony Ramsey of Crystal pet industry through the next two years.
Palace Aquarium continues as aquatics director.

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