Page 38 - PET worldwide issue 03/2022

Interzoo

The show halls were already filling
up on the first morning of the fair.

ingly high” international spread of fair targets (2018: 87 per cent). 1 571 people came from South-
visitors at 72.5 per cent. Furthermore, 96 per cent of ex- east and Central Asia and a fur-
A positive response was hibitors gave a positive rating ther 1 218 from the Middle East.
also yielded by the exhibitor sur- of trade visitors to their stand, 1 014 trade visitors travelled from
vey, according to WZF, with nine and 97 per cent of companies South and Central America, 505
out of ten exhibitors rating Inter- reached their primary target from the USA, while Africa ac-
zoo as important to extremely groups. 96 per cent succeeded counted for 491 attendees and
important in the context of their in making entirely new business Australia and Oceania for 255
overall marketing and sales ac- contacts. Finally, nine out of ten visitors. By way of comparison,
tivities. 95 per cent were satis- exhibitors expect follow-up busi- most foreign visitors in 2018
fied to very satisfied with the ness from the show. also came from Italy (2 161),
overall outcome (2018: 88 per likewise followed by Spain with
cent), while over 94 per cent of Europe dominates 1 438. There were 1 323 visitors
exhibitors achieved their specific visitor numbers from France, 1 320 from Great
7 698 visitors to the show came Britain and Northern Ireland,
from Germany. Italy accounted 1 211 from the Netherlands, 1
for the most foreign show visitors 193 from the Czech Republic,
(1 653), followed by Spain with China accounted for 1 154 and
1 174, the Netherlands with 1 089 Poland for 1 113 trade visitors.
and Great Britain and Northern Ire- The number of visitors from Ger-
land with 1 060. 966 visitors came many four years ago was 9 934,
from France, while 958 Polish visi- with this year’s figure declining
tors attended the Nuremberg trade by more than 2 200. No WZF data
show. Europe was thus the prin- is yet available with regard to the
cipal continent represented at attendance spread over the four
Interzoo with 22 807 visitors. days of the show, even four weeks
after the fair. The Interzoo organ-
The new products presented iser made reference in this matter
attracted considerable interest. to the auditing of Interzoo by the

38 PET worldwide 3|2022

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