Page 18 - PET worldwide issue 02/2022

News

L Catterton invests in Enova 1 150 visitors from 55 countries
Pet Products The third edition of Pet Fair South in their respective markets (28 per

East Asia’s virtual Preconnect se- cent), followed by veterinarians
L Catterton, a consumer-fo- nology over the years to develop
cused private equity firm, has innovative and premium pet food ries saw a total of 1 150 trade (23 per cent), online retailers (13
announced that it has invested with patented formulae. visitors joining from 55 different per cent), and pet shops (10 per
countries over three event days, cent). The next edition of Pet Fair
in Shanghai Enova Pet Products,
Advertisement says the organiser in a final re- South East Asia in Bangkok has
the owner of Pure & Natural, a do-
mestic premium pet food brand port. The largest visitor group con- now been announced for 26-28
in China. This marks L Catterton’s Your animal and us! sisted of importers and distribu- October.
Your animal and us!
A good team - for a lifetime. tors looking for new partnerships
A good team - for a lifetime.
foray into China’s pet food market,
leveraging the firm’s global expe-
rience in the sector and capabili- With more than 30 bn dol-
ties in building enduring brands. lars of equity capital across its Voff Premium Pet Food acquires
Shanghai Enova Pet Prod- fund strategies and 17 offices
ucts is a leading pet food com- around the world, L Catterton re- Aristo Oy
pany in China and was estab- gards itself as the largest global Voff Premium Pet Food has Aristo Oy was founded in
lished in 2009, according to L consumer-focused private equity
taken over the Finnish manu- 2003. It adds natural chew prod-
Catterton. The pet food com- firm. Since 1989, the firm has facturer Aristo Oy. This further ucts to Voff’s portfolio. These are
pany has utilised scientific re- made approximately 250 invest- extends Voff’s portfolio of pre- distributed under the Rauh! and
search and cutting-edge tech- ments in consumer businesses.
mium pet food brands, thereby Rekku brands in the Nordic coun-
consolidating its position in the tries.
Flamingo celebrates Nordic market. It is the seventh Voff is a leading European

50th anniversary acquisition by Voff since it was manufacturer of natural pre-
established in 2014 and also the mium pet food. The company
The Belgian wholesale company talisation and is already planning company’s second acquisition in is based in the Swedish capital
Flamingo is celebrating its 50th to expand further the functionali- Finland. Stockholm.
anniversary this year. To mark the ties of the website and web shop.
milestone, a B2B web shop has Réne Van Tendeloo founded
now been added to the website Flamingo Pet Products in 1972.
that was relaunched last year. In Today, Flamingo is active in 55
the coming months, Flamingo in- countries and employs more
tends to focus even more on digi- than 175 people.

Flamingo Pet
Products is based Pleased with the latest acquisition (from left): Risto Pelkonen (CEO Aristo
in Geel, Belgium. Oy), Markus Anttila (unit director) and Mårten Bernow (CEO Voff Premium
Pet Food).

18 PET worldwide 2|2022

PWW2022-02_Buch.indb 18 04.05.2022 10:14:35 SUPREME PET WORLDWIDE AD - APR 22_AW.indd 1