Page 47 - PET worldwide issue 04/2021

instead to make fish keeping a management. As well as focusing
more species-specific and tan- on the creation of innovative prod-
gible experience, and above all ucts, the company attaches par-
to make it simpler. ticular importance to building up
a relationship with its customers
The secret to that is based on trust. This means
Tetra’s success knowing what its customers want,
In the years that followed, Tetra de- translating their requirements into
veloped countless other products new product solutions and always
for aquariums, such as water con- being on hand to dispense expert
ditioning and remedy products for advice.
fish, aquarium sets and technical The revolutionary passion
equipment such as filters and of Dr Baensch has remained
heaters. Many of these products embedded deep in the compa-
were global novelties and likewise ny’s DNA, and Tetra now boasts Driven by the motivation for perfection, Dr Ulrich Baensch developed the
became international successes. more than 100 active patents as world-renowned flake food TetraMin in 1955.
Tetra’s success to date has been well as having won a number of
driven by a research and develop- awards. Production of food and The global leader
ment department that is unique in care products takes place in in aquatics
the aquatics sector. A large team Melle, Lower Saxony, from where With a global network of compa-
of scientists, including biologists world market leader Tetra delivers nies in Europe, North and South
and chemists, are responsible for quality “made in Germany” to all America, Asia and Australia
product development and quality corners of the globe. and countless retail partners,

Tetra 1951-2021

1983 1999 2000 2000
2000

Pond Sticks EasyBalance TetraMinPRO FreshDelica
Tapping into new waters Effortlessly simple Fish food redefi ned Transcending conventional feeding
Floating sticks that allowed By inventing a stabilising effect for Produced using our The fi rst gel food that enabled
fi sh keepers to take in the important water values, Tetra set the revolutionary gentle low-heat fi sh-keepers to feed a more
elegance of their fi sh while feeding benchmark for water care manufacturing process natural and varied diet for all fi sh

PET worldwide 4|2021 47

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