Page 31 - PET worldwide issue 03/2021
P. 31

Definition                 products are also available to
             But what is naturally produced   them  as  an alternative;  these
             pet food? The definition most   must be certified where possible
             commonly heard is that natu-  and provide clear information on
             ral dog food consists of ingredi-  the origin of the raw ingredients
             ents that are derived unchanged   used. Although organic products
             from nature, contain no synthetic   have been available on the mar-
             substances and have not been   ket for pets for some years, their
             genetically modified. This has   market share is still pretty mod-
             considerable consequences for   est. Vegetarian dog food and food
             the process of manufacturing   based on insect protein are still
             the food. To ensure that no vita-  waiting to make a breakthrough.
             mins or other nutrients are lost,   Supporters of these types of food
             naturally produced food should   are hoping for a boost from the  Photo: Pixabay, BlackRiv
             not be heated too strongly. Such   pandemic and the associated
             food can swell in the dog’s stom-  collapse of many supply chains.
             ach and cause disruption to the   Slaughterhouse capacity has   Fewer livestock were slaughtered globally during the pandemic.
             metabolism.                been markedly reduced in many   This had an impact on the pet food industry.
              Meat is one of the most impor-  countries on account of the cor-
             tant constituents of natural dog   onavirus, the main reason be-
             food. Proponents of this form   ing the closure of abattoirs, with
             of nutrition point to the fact that   fewer animals being killed as a re-
             even for the wolf, the dog’s rela-  sult. This happened in the USA in
             tive living in the wild, the main   particular, where last year there   Production and imports of
             nutrition component is of ani-  was a 45 per cent reduction in
             mal origin. The wolf devours its   pig processing capacity, mean-  pet food increased
             prey including skin and coat as   ing about 250 000 pigs per day   According to Eurostat data, production of packaged cat and dog
             well as stomach contents, which   were not slaughtered. The slaugh-  food in the EU in 2020 increased by 3.2 per cent. The EU dog and
             in herbivores are composed of   ter of other livestock also declined   cat food market grew notably to 12.6 bn dollars in 2020, surging
             plant constituents. Natural dog   significantly in many countries, re-  by 8.7 per cent against the previous year.  The countries with the
             food thus also contains plenty of   sulting in a substantial increase   highest volumes of dog and cat food consumption in 2020 were
             fruit, vegetables and herbs, but no   in the cost of raw animal ingre-  France  (1.7  mio  tonnes),  Germany  (1.3  mio  tonnes)  and  Italy
             grain or only very little. Since the   dients. This development had a   (953 000 tonnes), with a combined 46 per cent share of total
             wolf normally opts only for one   strong impact on the pet food in-  consumption. Spain, Poland, Belgium, Romania, Portugal, Hun-
             animal protein source per meal,   dustry: on the one hand, a big rise   gary, Austria, Sweden, Ireland and the Czech Republic lagged
             most natural dog food products   in the canine populations in many   somewhat behind, together accounting for a further 44 per cent.
             also resort to only one source of   countries brought marked growth   For the ninth consecutive year, the European Union recorded growth
             protein.                   in demand, while on the other   in overseas purchases of dog and cat food, which increased by
              Critics of natural dog food point   hand the effects of the pandemic   5.6 per cent to 4.7 mio tonnes in 2020. In value terms, dog and
             out that terms such as “near-natu-  led to a scarcity of raw materials   cat food imports expanded markedly to 8 bn dollars in 2020. In
             ral”, “natural” or “sustainable” are   during this period. What happens   value terms, Germany (1.6 bn dollars) constitutes the largest
             not protected and offer little trans-  when demand outstrips supply?   market for imported dog and cat food in the European Union,
             parency. It ultimately depends   The price of pet food products   comprising 21 per cent of total imports. The second position in
             heavily on how clear the declara-  rises. This is precisely what has   the ranking was occupied by France (822 mio dollars), with a 10
             tion list is as to whether nutrition-  happened in the last few months,   per cent share of total imports. It was followed by Poland, with a
             ally aware consumers decide in   and this trend is not expected to   9 per cent share.
             favour of such a food. Organic   change in the immediate future.  n



             PET worldwide 3|2021                                                                                    31




       PWW2021-03_30-31_Dog_food.indd   31                                                                      07.07.2021   14:14:42
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