Page 26 - PET worldwide issue 1/2021

Markets

Pet shop chains are on the
rise throughout Asia, here
Nimanja with branches in
Brunei and Malaysia.
Success in Asia?

As one of the world’s fastest growing pet markets, Asia offers
immense opportunities for pet companies that can navigate
the attendant challenges. Pet Fair PreConnect helps those
interested in accessing this market.

Organised by VNU Exhibitions Asia Presenting pre-coronavirus market (2.2 per cent) and West-
Pacific in October, Pet Fair PreCon- numbers, he said the 14-bn-dol- ern Europe (1.7 per cent). “It’s a
nect was a business-to-business lar Asia Pacific pet supplies mar- fantastic opportunity since we
virtual event for the Southeast ket was projected to grow 11.6 do not fight about distribution of
Asian pet industry. The partici- per cent in the next five years. market share, but the market it-
pants in the e-conferences at the This is faster than the 15-bn- self is growing,” he said.
Pet Fair PreConnect virtual event dollar Latin American market,
noted that a growing middle class, which was expected to grow at More challenges
the humanisation of pets and the 7.6 per cent, the 4-bn-dollar Aus- Matthias Koch noted that unlike
premiumisation of products, along tralasian market (4.6 per cent), Europe, where pet companies only
with social isolation caused by the 53-bn-dollar North American needed one entry point to sell to
the coronavirus pandemic, were
boosting both pet ownership and
pet-related consumer spending in
the region.
Speaking on the opportu-
nities and challenges in Asia,
Dr Matthias Koch, founder and
managing director of European
premium pet supplies importer
Anibene and former head of cor-
porate development at German
pet product retailer Fressnapf,
said the region was a thrilling
market that pet companies could Pet Lovers Centre also operates an online shop and is considered the
not afford to ignore. market leader in Malaysia.

26 PET worldwide 1|2021

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