Page 23 - PET worldwide issue 1/2021

dog and 16.5 per cent one
Number of dogs in Latin America or more cats, according to

(in mio) the market survey company
Euromonitor International.
80 74.3 • According to Statista, around
5.9 mio tons of balanced pet
70
food were produced in Latin
60
America in 2017, with Brazil
50
and Mexico being the main
40 leaders in both sales and
28.2
30 market penetration, closely
20 13.0 followed by Argentina, Chile,
10 5.7 4.77 4.5 Ecuador, Colombia and Uru-
guay.
0
Brazil Mexico Argentina Colombia Peru Chile • This high rate of consump-
tion and sales of pet food
Source: Insurance Information Institute, Statista 2020
is largely due to the trend of
humanisation, in which the
tion of pet food, positioning new concerns for the health population, especially young
itself as the second fastest- of these pets. or middle-aged adults, seek
growing region in the world • Hand in hand with this trend, greater well-being for their
after the United States. the pet food industry experi- pets, whom they consider to
• Latin America was producing enced significant growth of be members of their family.
6 mio tons at a growth rate of 28 per cent only in Mexico. This was the situation before
7 per cent compared with the This is due to the fact that Covid-19, which has affected the
previous year, according to a around 70 per cent of house- entire world since January 2020.
global food survey by Alltech. holds in the country have a In Latin America also, thousands
• Although Brazil and Mexico pet. 41.5 per cent have a of families that have at least one
are the largest markets, the
most prominent countries
were Ecuador and Argen-
tina, where they produced
180 000 tons and 710 000
tons respectively, according
to Alltech.
• All of this is attributed to
growth in the purchasing
power of the population,
meaning that more and more
people are moving up to the
middle class.
• Other influencing factors
are the growing extent of pet
ownership, based on the mil-
lennial trend of having a pet
instead of kids, the global
trend in humanisation and Pets have been in demand in Latin America also during the pandemic.

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