Page 6 - PET worldwide issue 01/2023
P. 6

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           Intersand acquires manufacturing                      Fressnapf Group presents
           assets of Versa-Pet                                   innovation awards


                                                                 The  Fressnapf  Group  has  pre-  In the digital services cate-
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                                         Your animal and us!     sented five innovation awards in   gory: PocDoc Pet. This enables
                                         A good team - for a lifetime.
                                                                 Düsseldorf. Products and services   even lay persons to perform first
                                                                 in various categories submitted   aid on pets. The system consists
                                                                 by more than 100 applicants were   of a “first aid kit” and interactive
                                                                 judged by a high-calibre jury.   app, which is also available of-
                                      service for local customers and   Award-winners received a seal,   fline.
                                      to take advantage of numerous   media and consultancy services   In the start-up category:
                                      business  opportunities  both  in   worth 50 000 euros and a listing   Because Animals. The biotech
           Stéphane Chevigny, president of   the Canadian and international   in the Fressnapf Ecosystem.  start-up’s mission is to develop
           Intersand Canada Group,    markets,” said Intersand president   “The services and products   abattoir-free, nutritious, ecologi-
           announced the acquisition.  Stéphane Chevigny.        of the award-winners will enrich   cally sustainable meat for pet
           The Intersand Canada Group has   This new plant will allow In-  our Ecosystem and support the   food.
           acquired the manufacturing as-  tersand to increase its produc-  development of Fressnapf into   In the scale-up category:
           sets of Versa-Pet. “The addition   tion capacity by more than 100   a one-stop supplier for all items   Mammaly. An assortment of food
           of this plant represents a signifi-  000 metric tons per year, thus   related to pets,” said Fressnapf   supplements for dogs and poten-
           cant asset for our group. Its geo-  positioning the company as the   CEO Dr Johannes Steegmann.   tially also for cats containing nat-
           graphical position gives us the   2nd largest manufacturer of pri-  Chosen by the Fressnapf special-  ural ingredients. The treats come
           opportunity to maintain quality   vate labels in North America.  ist concepts Pro, fnX and a jury,   in nine varieties targeting many
                                                                 the award-winners are listed be-  typical health issues.
                                                                                               In the sustainability cat-
           Petmark acquires                                      low.  In the physical services cat-  egory: Project Blu with vegan
           34 Maxi-Zoo stores                                    egory: Pezz. Using the urine   dog collars, leashes, harnesses

                                                                 screening test for dogs and cats,   and poo bag holders made from
           The Italian Maxi-Zoo stores that the   ties to the transaction have agreed
                                                                 samples are tested at home for   apple leather. Apple leather re-
           Fressnapf Group was instructed to   not to disclose details of the pur-  seven values. Scanning and   duces the carbon footprint by
           surrender by the Italian cartel of-  chase price or other aspects of the   analysis is via the Pezz app. The   99 per cent compared with con-
           fice in connection with the merger   deal. Petmark has been operating   values are explained in the app   ventional leather.
           of Arcaplanet and Fressnapf Italia   in the Italian market for 30 years.   and are checked by specialists.
           are being taken over by Petmark.   It has 18 stores in northern Italy,
           According to Fressnapf, 34 stores   including in Turin, in Brescia and
           are being relinquished. The par-  in and around Milan.








                                                                                                                      Photo: Fressnapf Holding SE







           Petmark has acquired a number of Maxi-Zoo stores, thereby significantly   The award-winners all had reason to celebrate. Fressnapf CEO Dr
           increasing its store inventory. The speciality retailer had 18 stores in   Johannes Steegmann (2nd from right) and Dr Jens Pippig, senior
           northern Italy prior to the acquisition.              vice-president of Ecosystem Services (3rd from left) made the awards.



           6                                                                                          PET worldwide 1|2023




       PWW2023-01_Buch.indb   6                                                                                 31.01.2023   16:17:32
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