Page 9 - PET worldwide issue 05/2022
P. 9

Zoomark boosts its digital and                                            DOOG opens sales office in Europe
social media presence
                                                                          The Australian-based dog acces-    we can offer much more com-
Zoomark International is gearing     ongoing growth curve. With its       sories supplier Dog Owners Out-    petitive pricing to our distribu-
up in style for its 20th edition in  mobile-first design, the site of-    door Gear (DOOG) has recently      tors and retailers alike. We feel
Bologna from 15-17 May 2023.         fers an enhanced, more stream-       opened a sales office in Europe    these two critical steps that
The event now boasts a new           lined user experience while still    “to accommodate their growing      we’ve taken will lead to a major
and improved website (www.           delivering the full range of in-     customer base and increasing       uplift in customers as well as
zoomark.it) and is boosting its so-  depth content. The catalogue of      demand for their outdoor prod-     much better distribution across
cial media presence by launching     exhibitors is already available, a   ucts in the European market,” ac-  Europe and we hope to see the
a dedicated Instagram account.       useful resource to help buyers       cording to the company.            same success and brand pop-
                                     and trade professionals start or-                                       ularity we have achieved in the
    The website has been re-         ganising their time at Zoomark.          Jamie Knight, director of      USA, Canada, Central America
designed to reflect Zoomark’s                                             DOOG, says, “We are so excited     and Australian markets.”
strong international outlook and         Zoomark has always en-           to be opening a sales office that
                                               gaged with the inter-      can service our European cus-          DOOG products can now
                                               national pet commu-        tomers and drive more sales        be ordered directly through the
                                               nity on its social media   across Europe. Furthermore, we     Euro­pean office on contact.
                                               channels on Facebook,      have re-organised our opera-       directopet­@gmail.com
                                               LinkedIn, Twitter and      tions in Asia, which now means
                                               YouTube. From now
                                               on, its content will also
                                               be shared on Insta­
                                               gram (@zoomark_
                                               international).

                                     The website has been                 DOOG’s concepts include its Good Dog Treat pouches.
                                     redesigned to reflect
                                     Zoomark’s strong
                                     international outlook
                                     and ongoing growth
                                     curve.

Casco Pet opens new base
in Portugal

The international shopfitting        reception suite and showroom,        The large team in Portugal is looking forward to starting production
company Casco has opened a           new training facilities and ex-      in the new facility.
brand-new Portuguese head-           panded break and recreational
quarters and production plant        areas.
close to Porto. The new facility
will serve primarily to expand           Matthew Bubear, founder
production and aid the intro-        and chief vision officer along
duction of new in-house manu-        with European COO, João Pedro
facturing disciplines, including     Ricca, took time to celebrate the
in-house powder coating, ex-         opening with the entire Portu-
panded joinery production, an in-    guese team and also to present
house R&D lab, a VIP customer        two 25-year and eleven 10-year
                                     long-service awards.

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