Page 43 - PET worldwide issue 04/2022
P. 43

Mr. Pet in Slovenia has ornamental
                                                                   fish in all major stores.


                                                                      Accounting for up to 20 per
                                                                   cent of the total assortment,
                                                                   aquatics is considered a niche
                                                                   and premium hobby at Master-
                                                                   Zoo in Ukraine. The average re-
                                                                   ceipt in this category is also
                                                                   higher than in the other catego-
                                                                   ries. “An aquarium in the shop is
                                                                   not only a product, but also an
                                                                   aesthetic decoration,” empha-
                                                                   sises marketing manager Yulia
                                                                   Voroshylova. According to her,
                                                                   the aquarium market is slowly
                                                                   moving towards European stand-
                                                                   ards. To encourage and develop
                                                                   interest among children, aquar-
                                                                   ium set-up events are held reg-
                                                                   ularly. Although the majority of
             ments with live fish for sale. A   very similar to the natural habi-  children have left the country due
             lot of emphasis is placed here   tat,” reports company founder   to the war, aquariums remain an
             on giving advice about setting   Adao Teixeira. He emphasises   integral part of the stores.    n
             up the aquarium and its long-  that the variety of fish, decorative
             term care. The range includes   accessories and plants is enor-

             over 300 species of freshwater   mous nowadays, which enables   Top 10 countries with aquariums
             fish, aquatic plants and inverte-  aquarists to set up incredible bio-
             brates as well as aquarium ac-  topes in their aquariums.          in Europe 2019-2021
             cessories such as aquarium sets,   Aquatics is also described                (in mio)
             filters, lighting, heaters and deco-  as a very important segment at   United  1.2
             rations. Mr. Pet also represents   Superzoo in the Czech Repub-  Kingdom  1.1                          5.0
             the products of Europe’s largest   lic. “We offer a wide range of   Russia                     3.8 3.9
                                                                                                             3.95
             aquarium manufacturers Aquael   aquarium products as well as                  1.6
             and Aquatlantis, as well as the   over 200 species of ornamen-  Germany        1.8  2.3
                                                                                                   2.6        2019
             brands Fluval, Prodac, Tetra, Trop-  tal fish,” comments Superzoo   France         2.3
                                                                                                2.29         2020
             ical, Easy Life, Exo Terra, Repti   country manager Peter Kovac.   Italy     1.5
                                                                                          1.5
             Planet, Ferplast/Hydor, JBL and   However, he also observes a de-       0.9  1.5                 2021
             Sydeco. “Aquatics accounts for a   clining interest in classic aquari-  Turkey  0.9
                                                                                     0.9
             significant part of the total turn-  ums. Therefore, trends on the In-  Switzerland  0.21
                                                                                0.21
                                                                                     0.85
             over in our shops,” said a com-  ternet are carefully observed in       0.82
                                                                                     0.83
             pany spokeswoman.          order to attract the attention of   Spain   0.69
                                                                                    0.77
               At Petoutlet in Portugal, it is   the younger generation. At pre-  Netherlands  0.74
             reported that the aquatics seg-  sent, nano aquariums for shrimp    0.39 0.61
             ment has made strong progress.   and the keeping of axolotls are   Poland  0.4
                                                                                 0.4
             “More and more customers are   among the most important
             opting for aquariums that are   trends in aquatics.    Source: Fediaf



             PET worldwide 4|2022                                                                                    43




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