Page 10 - PET worldwide issue 03/2022

News

Gudog acquires Leinentausch 6 000 kg of pet food in Ukraine

Peer-to-peer platform Gudog, and walkers, has acquired the The Ukrainian Collar Company has tributed. Three distribution runs
which operates in a number of German dog sitter platform Lei- launched a charity project with took place in Chernihiv, the home
European countries to pair dog nentausch from Alphapet Ven- Paw Patrol to help pets affected city of Collar Company, which has
owners with reliable dog sitters tures. As part of the deal, Alphapet by the war in Ukraine. The initia- been seriously impacted by the
will become a partner of Gudog. tive, which is supported by inter- war. Another campaign was un-
“After developing Leinentausch in national partners and volunteers, dertaken in more remote regions
Germany in recent years, we see is headed by Varvara Petrenko, including Bobrovitsya, Liskovit-
great potential for using pan-Euro- president of the international Dog sya, Podusivka and Kyinka. Peo-
pean synergies in a technology- Puller Federation. ple living in Chernihiv were also
driven platform model,” states In the space of one month, given assistance in escaping
managing director Jochen Missel. 6 000 kg of free pet food was dis- from the city with their pets.

Alphapet managing director
Jochen Missel aims to support the
expansion of dog sitter services.

Mühldorfer acquires a share

of Austria Pet Food

To meet the rising demand for telsdorf is to be increased to
moist food for dogs and cats, the up to 100 000 t capacity in the
companies Mühldorfer (Mühldorf high-grade premium segment for
am Inn) and Austria Pet Food (Pöt- canned pet food. Over 35 mio eu-
telsdorf) have concluded a coop- ros is being invested with the cre-
eration agreement. The deal gives ation of 50 new jobs. Pets and their owners are receiving practical support from Collar
Mühldorfer a share in Austria Pet The companies aim to be- Company and its international partners.
Food. come a leading player in Europe
In the next stage, produc- with the new joint distribution 13 mio dogs and 12 mio cats
tion at Austria Pet Food in Pöt- venture.
The UK’s Pet Food Manufacturers’ domestic fowl, 1 mio rabbits,
Association (PFMA) has unveiled 900 000 guinea pigs, 700 000
its Top Ten pet chart with over pigeons, 600 000 hamsters,
six in ten households (62 per 600 000 tortoises (and turtles)
cent) owning some kind of pet. and 600 000 horses (and po-
The survey of almost 9 000 UK nies).
households confirmed that dogs In addition to the Top Ten,
top the charts at 13 mio (34 per fish are popular, with 8 mio in-
cent of UK households), followed door fish tanks (17 per cent of
closely by cats with a population households) and 6.5 mio out-
of 12 mio (28 per cent of house- door ponds (12 per cent of
holds). Households with both a households). These figures are
cat and dog are up slightly to 11 up by around 60 per cent on last

Klaus Mittermeier, founder and board chairman of Mühldorfer: “We have per cent (3.2 mio). year, when 5 mio owned an in-
made a conscious decision in favour of Austria Pet Food as a partner, as Also featuring in the charts door tank and 4.1 mio had a
we are building a strong, forward-looking partnership with a fully are 1.6 mio indoor birds, 1.4 mio pond, the PFMA states.
integrated value creation chain there.”

10 PET worldwide 3|2022

PWW2022-03_Buch.indb 10 12.07.2022 09:20:38