Page 58 - PET worldwide issue 02/2022

Interzoo Interzoo

Interzoo 2022 will extend across
twelve show halls.
physical fair once more, enabling nity for new alignments and busi-
Interzoo app the pet supplies business to chart ness connections. “Manufactur-

a route back to normality again. ers and buyers can meet physi-
To link the digital and physical elements together and to provide a It is already clear that In- cally once again at Interzoo to
convenient overview, the new Interzoo app is a useful addition. It terzoo will once again offer a make new business contacts
can be downloaded in preparation for the fair in the usual Apple global market overview of the and discover interesting prod-
and android app stores. Visitors to the show will find key details of latest products and trends in ucts.” This is particularly impor-
exhibitors, products and brands here as well as an interactive hall all merchandise categories. Al- tant against a background of dis-
plan and personal show planner. A practical ticket wallet also fea- though the gross exhibition area rupted supply chains.
tures in which visitors can save their admission ticket and other is somewhat smaller at 105 000
documents. The digital contact management that is popular at m than in 2018, when it com- Accompanying
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Interzoo.digital is also possible via the app. Visitors can network prised approx. 120 000 m , the programme
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with other visitors or exhibitors, agree dates for meetings or swap comparison is pretty meaning- An extensive accompanying pro-
digital business cards. This is made easy by simply scanning QR less when the entirely different gramme featuring an interna-
codes on the name tags. circumstances are taken into ac- tional conference and meeting
count. Having occupied 13 show points for international industry
halls four years ago, this year’s associations offers further ben-
tacts, discussions and business.” Interzoo will be distributed over efits for attendees. Five Interzoo
The last Interzoo in 2018 hosted twelve halls: 1,2, 4, 4a, 5, 6, 7, country sessions in all will pro-
38 656 trade visitors; there will 7a, 9, 10, 11 and 12. vide information on trends and
probably not be quite as many Norbert Holthenrich, presi- market data in western Europe,
this year, but that won’t bother dent of the Zentralverband Zool- Brazil, Scandinavia, China and
anyone. What is important is that ogischer Fachbetriebe (ZZF), the the USA. The Interzoo Sustain-
the show is actually taking place conceptual sponsor of Interzoo, ability Session will underline the
after a four-year absence and as a views the show as an opportu- importance of sustainability in

58 PET worldwide 2|2022

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