Page 55 - PET worldwide issue 2/2021

will not only get to know exhibi- a company can upload a video on
tors, but can also network with the so-called Product & Company
other visitors. The system will find Channel and set up a theme- or
suitable business partners for a trend-oriented virtual café or ap-
visitor based on the personal pro- pear on the main programme
file and list of interests submitted with speakers, depending on the
by the latter. In addition, it will be fair package selected. Contact
possible to carry out a targeted partners with whom visitors can
search for someone using the chat and arrange appointments
simple search function and also should be available in every ex-
to arrange appointments easily. hibitor profile. At Interzoo.digital it is possible to navigate the pet supplies world at a click
Discussions can be conducted via of the mouse.
chat or video, either face to face Accompanying
or in groups. Professional visitors programme Digital show helps to cut costs
can get from the lobby of Interzoo. A varied accompanying pro-
digital directly to the networking gramme will be offered on all Pet product retailers who take the digital route gain the advantage of
zone with a single click. Connec- four days, both in the form of live meeting their suppliers or sourcing new ones without the time and
tions with people are displayed streams and also on request in distances involved in travel, points out the organiser WZF. The costs
here and new participants and the theme-oriented virtual cafés of travel and overnight accommodation associated with normal
exhibitors can be found who are with specialist presentations and trade shows are also eliminated. Another attraction highlighted by
proposed by the system on the expert chats. Five stages will pre- the fair organiser is the “goodie bag” available on the Interzoo.digital
basis of one’s own connections. sent a programme ordered ac- platform, with special exhibitor discounts and offers awaiting trade
The graphic representation of the cording to subject, with the of- visitors. From the start page, participants access the free main pro-
network is convenient, permitting ficial opening, conferences and gramme with recorded presentations and live talks or they can get
control of the number of poten- major sector topics being shown involved in discussions in one of the themed cafés.
tially interesting contacts by the on the “Interzoo Live” stage. The
use of a slide bar. results of the main sustainability The “How to and Best Prac-
thread for the pet sector – an ini- tices” stage looks at tutorials and
Addressing target groups tiative of the Interzoo Academy examples of applications and
Exhibitors can see in real time who and WZF in collaboration with the best practice. This is where to see
has visited their company profile Antwerp Management School – Thomas Poschen of petfluencer.
or has expressed an interest in will be presented for the first time com and Princess Maja von Ho-
their products and services. All on the first day of the fair. henzollern on the subject of pet-
such new contacts (leads) gen- “Industry Spotlights” is the fluencing and building her brand.
erated can simply be downloaded name of the second stage, which Finally, the “Products and Com-
and used for post-fair processing. offers participants a deeper in- panies” stage will feature com-
“Exhibitors will have the best pos- sight into selected aspects of panies presenting their products
sible chance of reaching their the sector from a corporate or and brands in videos inviting visi-
target group if they create a clear expert perspective. “Markets, tors to look at their exhibitor pro-
profile with images, videos and Trends and Research” offers con- file on the Show Floor. Much of the
documents and maintain their tributions from these areas. One content and many of the functions
keywords and products with key item highlighted here by the WZF will be available to retrieve even af-
terms,” is the recommendation by is the talk by entrepreneur coach ter the actual event up to 30 June.
the WZF. They can also generate and author Peter Holzer on the The organiser is planning to
a broad range of interactivity by subject “The Effects of Digitalisa- stage the next physical Interzoo
participating in the accompany ing tion on Corporate Culture, Man- from 24 to 27 May 2022 in the
programme of events. For example, agement and Communication”. halls of NürnbergMesse again. n

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