Page 3 - PET worldwide issue 2/2021

Comment

All set to go

at Interzoo.digital

The coronavirus pandemic knows no mercy. It is Might it even have been better in these difficult
causing shifts in political power, forcing major circumstances to cancel Interzoo altogether, as in
events to be rescheduled and making a few global 2020? Perhaps. On the other hand, it was not fore-
companies look pretty outdated. Much of the may- seeable at the start of the year, when the WZF had
hem unleashed on our world by Covid-19 is unfair. to make its decision, that the pandemic would con-
Even the venerable Interzoo deserves a better fate. tinue to ravage the world in 2021 also. The decision
In 2018, the world-leading pet supplies fair de- of the WZF to proceed with Interzoo this year de-
spite the difficult situation must therefore be re-
spected. The pet supplies sector needs a long-term
platform where networking can take place, where

“THE DECISION OF THE WZF TO PROCEED
WITH INTERZOO THIS YEAR DESPITE THE
DIFFICULT SITUATION MUST BE RESPECTED”

trends and new products are presented and con-
tact between the retail and industrial players is pos-
sible. Many of these aspects will be facilitated by
Interzoo.digital, even if not on the scale of a physi-
cal trade show. So let’s embrace the venture – per-
livered impressive figures: an exhibition area of haps it will all turn out better than expected! And if
120 000 m , nearly 2 000 exhibitors and 39 000 not, it is still worth it for the new experience, espe-
2
trade visitors. Fast forward three years, and thanks cially as digital fairs are likely to have a role to play
to the coronavirus, Interzoo can only take place in even in post-coronavirus times. And so, dear read-
digital form. As a consequence, the organiser WZF ers of PET worldwide, register for the first Interzoo.
might well be satisfied if even ten per cent of the digital and have fun! In any event, Dähne Verlag will
exhibitors and attendees of 2018 are present at definitely be in attendance there.
the digital event.
The time window to prepare for Interzoo.digital
was very small, and so miracles were not to be ex-
pected. At first glance, the show concept also
seemed a little over-ambitious. The benefits of ex- Ralf Majer-Abele
hibiting at the digital Interzoo weren’t immediately
clear to many exhibitors, at any rate. Maybe less
was more from the organiser’s perspective – but
this is pure speculation. We will only know more Phone +49/72 43/575-230
E-Mail r.majer-abele@daehne.com
when the fair opens at the beginning of June.

PET worldwide 2|2021 3

PWW2021-02_Buch.indb 3 06.05.2021 11:36:25