Page 66 - PET worldwide issue 1/2021

Events

Trends in China

Innovations and new ideas are traditionally the focus of the

big pet trade fairs, and the last CIPS was no exception.
Here is a subjective selection.

Fish, beef, chicken, lamb and rabbit milk but offers additional health delion, which can relieve swelling
are considered the traditional benefits for pets. and pain of the gums, freshen the
protein sources for pet food. But mouth, and soothe inflammation
now crocodile, pigeon and horse Added herbal extracts and itching.
meat have appeared in the Chi- Several manufacturers presented Common to many new prod-
nese pet food market. Cattaro has pet foods with herbal extracts that ucts is innovative packaging
launched freeze-dried raw bone are supposed to give the products designed to convey traditional
meat and wet food with pigeon a functional effect. Weight Right, Chinese styles and cultures. For
as the main protein source, and for example, uses a combination example, some Chinese brands
is believed to be the first supplier of natural plant extracts to main- have chosen cartoons for pack-
in China to use pigeon as the tain urinary tract and gut health. aging and announced seasonal
main raw material. Foodie Pet Other brands have added astra- special editions, such as at
introduced horsemeat pâté and galus and plantain extracts, while Christmas time. Cattaro has de-
horsemeat cubes, for which the Liangbei has added both probiotic veloped a container in the shape
raw material is sourced from Inner and herbal extracts to maintain of a teacup with seeds and soil
Mongolia. Wangwang-Chocolate coat and kidney condition. Peidi’s for cat grass. This has to germi-
Smile goat’s milk is reported to is a manufacturer of chocolate Chewnergy contains honeysuckle, nate and grow, and is then ready
slow down ageing and tissue products and has developed a mint, Houttuynia cordata and dan- to be fed after a few days. n
sclerosis.
product for pets that does not
contain theobromine and can Chewnergy is said to
e
n
r
g
C
h
w
e
y i
d t
o
i
s s
a
be enjoyed by both pets and their refresh the mouth and
refresh the mouth and
owners. relieve inflammation
relieve inflammation
and itching.
Internationally, the num- and itching.
ber of companies focusing on
beverages for pets is growing.
Goat’s milk and milk tea were
on display at the CIPS. Smile’s
skimmed goat’s milk, for exam-
ple, is fortified with selenium to
slow ageing and tissue sclero-
sis. The milk tea on offer is also
made from skimmed goat’s milk
and meat extracts and mixed
with various fruits and vegeta-
bles. Another new pet drink is
made with water, chicken and
fish extracts with added taurine
and astragalus. It looks like pet
66 PET worldwide 1|2021

PWW2021-01_Buch.indb 66 12.02.2021 13:05:32