Page 11 - PET worldwide issue 1/2021

Clearlake to acquire Wellpet Walmart offers pet services
under one roof
The investment firm Clearlake is positioned as the largest inde-
Capital Group has signed a defini- pendent North America-based The US supermarket group Wal- Advertisement
tive agreement to acquire the pet pet food manufacturer, produc-
mart has launched Walmart Pet
food manufacturer Wellpet from ing at its three facilities in Indi- .de
.de
Care, a full-service omnichannel
affiliates of Berwind Corporation. ana and in the Netherlands, sup- offering, which is set to combine ... natural healthy!
Financial terms of the transaction ported by a supply chain span- affordable pet insurance, pet sit-
were not disclosed. ning over 1.2 mio distribution ting and dog walking services for to get pet prescriptions at prices
Wellpet is considered a pi- points across the globe. its customers. As the retailer points significantly below competitors.
oneer in the natural pet food Wellpet is led by CEO Ca-
out, it is intending to leverage in- “Walmart Pet Care is just one
movement with brands including melle Kent-Rizkalla, who will be dustry-leading providers to bring of the recent investments the re-
Wellness, Whimzees, Eagle Pack remaining with the company, customers trusted pet care pro- tailer has made in the pet cate-
and Holistic Select. The company and a team of 400+ employees.
grammes in one place. gory, joining its growing assort-
For the pet insurance, Wal- ment of over 1 800 premium and
Bright Pet acquires Miracle Corp mart has stated its intention to speciality pet products and the ex-
collaborate with Petplan, North pansion of in-store vet clinics that
Bright Pet Nutrition, a US pro- facturer Phoebe Pet Products in America's most comprehensive offer Walmart customers quality
vider of pet food and treats, has Kiel/Wisconsin, Bright Pet has injury and illness pet insurance pet care conveniently where they
acquired Ohio-based Miracle Corp seen tremendous growth – and we provider for cats and dogs. The shop,” states the retailer.
and its portfolio of assets. The are excited to continue building on new pet sitting and dog
company expects that the addi- our momentum with the Miracle walking services will
tion of Miracle Corp’s brands and Corp team,” said Matthew Gol- be provided by Rover,
the existing operation in Dayton laday, CEO of Bright Pet Nutrition. an easy-to-use web-
will strengthen its position in the “The complementary nature site and app that pro-
pet industry, especially in the cat- of both companies’ offerings will vides access to trusted
egories of kibble and freeze-dried create significant synergies, es- neighbourhood care.
pet food and treats. pecially in the freeze-dried seg- Walmart Pet Care also
“Over the past few years, ment of pet food, toppers and comprises Walmart
we have been working hard to treats,” commented William PetRx, in-store and on-
evolve the business that my family Sherk Jr., CEO of Miracle Corp. line pharmacy services
founded in 1978. Following our re- Financial terms of the deal were introduced by Walmart The US supermarket group Wal-
cent purchase of pet treat manu- not disclosed. in 2019 that give cus- mart aims to offer all pet services under one
tomers the opportunity roof in future.
Vobra opens a new factory

Vobra Special Petfoods is ex- tion line, an additional warehouse allow the company to package “This expansion marks an impor-
panding its operations with a new and more office space. It will also its products in smaller quantities. tant step for Vobra and gives room
factory next to its existing factory to grow and develop,” says gen-
in Veghel. This will increase the eral director Edwin Roelands.
company's production capacity The construction of the new
by 50 per cent and create more facility began in December
opportunities to meet the rapidly 2020. The official opening is
growing global demand for its dog scheduled for October.
and cat food products, the com-
pany states in a press release. The Vobra wants to start trial runs in
new site will house a third produc- the new factory in the summer.

PET worldwide 1|2021 11

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