Dr. Joachim Bengelsdorf
Passion for the garden (Gardena)
A primer in turquoise and orange

English Edition

Successful start-ups are no inventions of the 21st century. In Germany after World War II many new companies were founded which evolved to become big corporations and global players.

Among them Gardena. Today hardly any brand is more a synonym for gardening and the joy it encompasses than the manufacturer from Ulm. Founded in the 1960ies by two entrepreneurs, Gardena through the decades became a or even the decisive company for the green industry with its great products, intelligent systems and a consistent brand management.

Today, Gardena is an important part of Husqvarna Group and the brand is strong as never before. This book tells the company’s history of success, of the highs and lows and of the entrepreneurial passion for gardening.